Welcome to our Billwerk+ Optimize Help Center

We provide the following key metrics to analyze and optimize your business performance:

1. Today's Revenue

Revenue made today. Revenue is calculated by summing all the order lines created, filtering only settled invoices, and subtracting refunds and credited amounts. This metric uses the discounted amount per order line.

2. Monthly Recurring Revenue (MRR)

MRR indicates the predictable revenue a company can expect to receive on a monthly basis. It serves as a baseline for cash flow, planning, budgeting, and forecasting.

How We Calculate MRR: 

3. MRR by Revenue Type

This chart provides a detailed breakdown of how your MRR is distributed across different revenue sources (e.g., Plan, Setup Fee, Add-On, Additional Cost).

Interactive Feature: 

You can filter by specific revenue types using the legend.

4. MRR Movement

MRR Movement, also known as Net MRR or Growth MRR, reflects the net gain or reduction in Monthly Recurring Revenue.

Formula:     $MRRMovement=\frac{(NewMRR)}{(PreviousMRR)}$ 

5. Annual Recurring Revenue (ARR)

ARR provides a long-term view of expected revenue over a year and is valuable for forecasting.

Formula: $ARR=MRR\hspace{0.17em}x12$

For an ongoing year, ARR is projected using the average of completed months.

6. Average Revenue per Customer (ARPC)

ARPC indicates the average revenue generated from each paying customer. It helps assess pricing strategies and customer retention effectiveness.

Formula:    $ARPC=\frac{(TotalRevenue)}{(NumberofCustomers)}$ 

7. Average Revenue per Paying User (ARPPU)

ARPPU focuses on revenue generated exclusively from paying customers, offering a more precise view of revenue efficiency in subscription or recurring billing models.

Formula: $ARPPU=\frac{TotalRevenue}{NumberofPayingCustomers}$ 

Filters

All the above metrics can be filtered using the following criteria:

These filters enable targeted analysis and greater insights into specific dimensions of your revenue performance.